"There are bad apples in every bunch, and this industry has more than it's share. But it can produce outstanding results if you know how to find the RIGHT company. And to MAXIMIZE YOUR POTENTIAL, there are a few simple concepts that are critical to your success."


Network Marketing, 'MLM', and Multi Level Marketing are all terms that refer to the same type of business model. While many close-minded people outside the industry (and others who've tried it and quit), have biased or negative wrong impressions, and despite the fact that it is used and abused by many crooks and con-artists, this business model has exceptional performance potential.

There are bad apples in every bunch, and this industry has more than it's share. But it can produce outstanding results if you know how to find the right company. And to maximize your potential, there are a few simple concepts whose understanding is critical to your success.

Unlike franchises or conventional businesses, Network Marketing, MLM, and Multilevel Marketing are the only business models that take advantage of all three of the important, yet misunderstood principles of:

Passive Residual Income, Leverage, and Geometric Growth.

Whether it's a franchise or conventional business, both require major investments of time and money, and special skills if you hope to be really successful. Even the relatively small percentage who achieve true success usually take years just to break even.

On the other hand, with the advent and popularity of the Internet and the rampant quest to "Get Rich Quick for Doing Nothing", many people have gotten all excited about affiliate, associate, referral, or co-op programs as they are sometimes called. But very few of the thousands of these being promoted have any real chance of making any significant money for the vast majority of people who get involved.

If you're even moderately successful in networking, you undoubtedly understand and believe in the three principles above. If you haven't yet had the success you desire, you may not completely understand these principles, or how to get them across to others. Highly successful networkers have learned how to ask the right questions, then help others understand and take advantage of these important and powerful concepts.

Unfortunately these principles are not well understood by the majority of the population. And that's just one reason why so many quit network marketing. There are lots of other reasons, and it would take a book to cover them all. But this is one of the more common ones. Because if you don't understand or believe in these principles, it's impossible to help others fully comprehend and appreciate them.

Let's face it, our educational system trains (or brainwashes) us to be conformists, to do what others tell us to do, and to prepare for a JOB, not an entrepreneurial business opportunity
. So those of us who crave our independence and freedom, head in that direction in spite of our education, rarely because of it.

And even though many people claim they'd like to be their own boss or own their own business, only a small percentage of the population possess the necessary desire for success to risk stepping out of their 'comfort zones' to pursue their dreams.

Most people are afraid of failure, and for them it may be better and easier to live life in a rut. Others are satisfied or even happy with their jobs, incomes, or lifestyles, and that's great for them. But if you're one of millions who yearn for more freedom and control in your life, you must understand the following three principles to achieve True Success in Network Marketing.

(Part Two...)